Sunday 24th of July 2016
The DMW CEO had earlier this year signed a much publicized deal with Sony Music Entertainment, with the goal to release his sophomore album. And now he is has penned another deal with RCA Records.
RCA Records is an American flagship recording label (alongside Columbia Records and Epic Records) of Sony Music Entertainment (SME). It releases multiple genres of music including pop, rock, hip-hop, R&B, blues, jazz and, through RCA Nashville, country. It is home to a number of top stars, including ASAP Ferg, ASAP Rocky, Alicia Keys, Aretha Franklin, Zayn Malik, Usher, T-Pain, Shakira, Justin Timberlake, Pink and many others. The label also signed another Nigerian, Ayo Jay this year.
Davido signed with Sony Music Entertainment in January 2016, and will be releasing his anticipated sophomore album in 2015.
The singer had planned for a sophomore album titled “Baddest”, with hyperactivity last year laying the ground work for what would have been his most diverse album yet. Meek Mill had gotten a track, Trey Songz had recorded a verse, and videos had been shot to usher in a new body of work for OBO. But after the Sony Music deal, a new plan was drawn up. The deal will have the singer release two albums, but none of them will come in this year. Davido is expected to first release an EP to promote his brand in the US. That EP is tentatively set for release in August. The first single is to be released next month, with the singer currently off to the US to complete work on it. collaborations with Tinashe, Trey Songz, Young Thug
“The EP will have a lot of international collaborations on it, and it is expected to be his first introductory project”,
With a deal already in the bag with Sony Music, Why is RCA involved? What type of deal has he penned with the RCA Records? What does this mean for his business?